The way to maintain the reputation of an OS is to make it appeal to the resident geeks because they are the ones who make or break its reputation, according to Don Reisinger at CNET on Monday. Microsoft didn’t do that with Vista, but Apple did with Mac OS X.
Microsoft’s “I’m a PC” Millions Actually Promoting the Mac
September 22, 2008 · Leave a Comment
Poor Microsoft. In its efforts to ‘embrace and extend’ Apple’s Get a Mac advertising for its own purposes, it has only managed to funnel $300 million into Mac brand awareness. Here’s why Microsoft’s latest “I’m a PC” campaign is such an epic fail.
Categories: Microsoft
